Leonardo DiCaprio und Kate Winslet in in iconic scene from “Titanic,” left, and Celine Dion, who singen the movie’s massively well-known song, “My Heart wollen Go On,” seen during a 2011 lesen Vegas performance. (Paramount Pictures; Julie Jacobson/Associated Press)

It’s the year 2017. You’re in the car, hear to die radio. The opening notes des “My Heart will Go On” start to play. You:

(a) Scramble kommen sie change the station, rotate down the volume or litter yourself out von the vehicle, because sie would fairly be a passenger top top a doomed cruise ship 보다 hear that gentle flute again.

Du schaust: My hard will go on

(b) Crank up ns volume and grab a fake microphone, because it"s her time kommen sie shine: "Near . . . Much . . . WhereEVER you are . . . I glauben that the heart does walk on . . ."

Even despite some world (ahem) möchte happily recognize to die second choice, it"s understandable the others can"t bear kommen sie hear die Céline Dion hit also one more time. Ns ubiquitous stärke ballad, better known as ns "Titanic" template song, has come to be a bit von a pop society punchline since the record-shattering film"s release 20 years ago. With all die mockery (even kate Winslet has said the hearing the song makes produziert feel favor throwing up), it"s easy to overlook the iconic track"s unbelievably huge success.

First, ns numbers: The einzel sold 1.7 million duplicates on the own and propelled Dion’s “Let’s Talk about Love” und the “Titanic: Music From the Motion Picture” soundtrack kommen sie each sell tens of millions des albums worldwide. Ns ballad, written von Will Jennings and James Horner, deshalb won record des the year and song von the year at ns 1999 Grammy Awards, in addition to best original das lied at die Oscars.

Plus, it play on the radio. Constantly.

“It was one des those records that just wouldn’t die,” said john Ivey, president des contemporary hits radio programming strategy for iHeartMedia.

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When the lied came out in 1997, Ivey was the program director punkt Kiss 108 in Boston, a top 40 station. He remembers die phone present blowing nach oben with moviegoers requesting die song.

“I think it was a combination von the perfect artist in Céline — that sings it deshalb powerfully, und her popularity was at a good peak quiet — and then the movie being on fire,” he said. “I don’t recognize we’ve seen viel like the since.”

According to Billboard magazine"s oral history of "My Heart wollen Go On," the studio hoped to incorporate a hit song into the film for marketing purposes. Except "Titanic" director james Cameron was reluctant to schutz a ballad role over the ende credits. Dion deshalb wasn"t thrilled about recording yet another movie song — especially wie man she already had deswegen many, from "Beauty und the Beast" in 1991 kommen sie "Because freundin Loved Me" an 1996, which was on ns "Up Close and Personal" soundtrack.

But after ~ it was released, everyone was taken aback at die impact. "Titanic" star Billy Zane said Billboard about the weepy scene when the song played at die movie"s premiere.

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"The many stoic and stalwart pillars of the sector . . . Castle were next to themselves," Zane said. "When she zugriffszeiten the high note in "Near, far, wherever you are" — bam! die floodgates open."

News publication at the time marveled at ns song’s sales, even as they so poked fun at die cheesiness factor. Ns Washington post called that a track that “starts off with Enya-like tenderness and Celtic melancholy before colliding with the iceberg von overproduction.”

Over die years, similar to anything extremely popular, there was plenty of "My Heart möchte Go On" backlash, specifically as it ended up being overplayed. The Atlantic noted that it has actually been voted die most irritating song in history von the BBC, und Maxim wrote, "The 2nd most tragic event ever kommen sie result from that fabled ocean liner continues kommen sie torment mankind years later."

Still, the didn"t prevent Dion from bringing down ns house with herstellung recent 20th anniversary performance von the song at the Billboard Music Awards bei May. And it continues kommen sie be the rare struggle that wollen be forever verbunden with a film that matches it in popularity.