As glitz, glamour and skinny models descended on the British capital for London mode Week, in event running in parallel confirmed that big zu sein beautiful und that larger frauen are nur as important zu the mode industry.

Du schaust: Deutsches plus size model


The erste ever "Official london Plus Size mode Weekend" lugged designers, models und bloggers together an a loud and crowded venue an trendy east London, whereby they commemorated size und showed die world that big fashion so means huge business.

Tall, lang legged women strut down die catwalk in toweringly high heels, sporting neon bikinis, quick skirts und tight dresses … and there"s nothing thin or waif-like around them. These modell are big bosomed, wide hipped and proud to show their curves off to die world.


Swimwear was so on show

This event is the brainchild von 25-year-old Remi Ray, a london College of fashion graduate und entrepreneur. She constantly felt uncomfortable make the efforts to rechts into mainstream fashion, since she wasn"t thin. The average british woman is a size 14-16, yet many catwalk models are a dimension zero - deshalb this event, says Ray, ist about developing a community des beautiful und successful plus-size frauen who kann sein feel comfortable around themselves.

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"Women are just dafür excited kommen sie be bei the very same room with various other plus-size women," ray told "That"s why this occasion is so important, zu allow women von all shapes und sizes zu feel accepted in who freundin are bei your very own skin."

Role models zum bigger women the "face" des the event ist a strikingly curvy, size 16-18 modell called jada Sezer. A 23-year-old psychology graduate, she says there weren"t sufficient role modell of her size wie she was growing up und so she now wants to show women the anyone kann look und feel fantastic and fashionable.

"I"m hoping kommen sie use modeling as just a platform, psychotherapy is something i wanted kommen sie get into and that would certainly be helping human being on a one zu one basis, yet if this kann sein help many civilization with nur one campaign, climate that"s incredible und very exciting for me," she said.


The "face" von this event is Jada Sezer

an increase in the number des plus-size blogs und the launch von specialist magazines celebrating bigger body shapes show that frau are jetzt standing up to die perceived pressure from the fashion industry kommen sie be a specific size. But prejudice towards womanly curve remains.

Prejudices abound

jessica Kane is the editor of US plus-size fashion magazine Skorch and was invite to london to help launch this fashion Weekend. Kane says die US is a leader an recognizing bigger women"s rights to accessible fashion that fits and flatters them, yet even over there, women have to fight weil das their right zu buy good looking clothes:

"I walk into ns women"s department, which is in entire floor, and I said, "Hello, where"s add to Sizes?", and they"re like, "oh, you schutz to go downstairs, past men"s, rückseitig by die furniture," and I looked punkt her and said, "really, yeah, ich guess ich wouldn"t schutz accepted it all over else, huh?". I walked out - no thank you! You kann accept segregation or you can say no. Wie you avoid spending your money there, people möchte listen."

deshalb is die British mode industry starting kommen sie listen? it will fehlschlagen out if the doesn"t, states Rivkie Baum, editor des SLiNK, die UK"s first glossy magazine for the plus size market. Larger women want zu look an excellent too, und they"re desperately looking zum somewhere zu spend their money:

"It"s a giant untapped market, but it"s deshalb an incredibly exciting time. The market"s worth, sleeve wise, about three billion pounds und there"s not a gewächs of civilization moving into that market … dafür to be at die forefront of in industry that"s really emerging und really growing is really exciting."


The hope is that ns industry will respond to ns needs von "real women"

Is anyone exterior listening?

ns atmosphere Britain"s zuerst plus-size fashion weekend ist charged with buzzwords choose empowerment and inspiration: This celebration des the big and the beautiful definitely feels like a change in attitude ist afoot, but is anyone on ns outside really listening? Well, apparently ns government is:

"I"ve to be a long-standing campaigner weil das body confidence und positive body image und now together Minister zum Women und Equality the part des my portfolio as well," claimed Member von Parliament Jo Swinson, who also attended the event. She to trust the mode industry needs zu learn native it, because, she says, taking die issue des body confidence serious at tonnage will make a an effective difference kommen sie many people"s lives.

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"There"s a totality range des different areas where this zu sein having in impact on me esteem, ~ above how people participate in education and in the work place und the confidence the they have, und I find world up und down die country, specifically parents, are always emailing me and saying kommen sie me this zu sein something they"re really glad this ist being raised hinweisen a politics level, since they understand that it zu sein important zu them, zu their children, to their family and friends."

This plus-size fashion weekend has actually gotten an excellent press, yet it"s still a fringe event und the fashion media"s attention remains solidly focused on ns prestigious London fashion Week - die one with ns skinny models, celebrities und world famous designers. It appears unlikely that calls for the two zu be integrated möchte be heeded any type of time soon. But weil das any woman larger than a size eight - surely die majority in the UK and across Europe - this event is at least a step in the best direction.